HOLIDAY SHOPPING
This holiday shopping season is going to be tough. Here are 4 ways to keep from overspending Opinion by Catherine Franssen for CNN Business Perspectives Updated 1920 GMT (0320 HKT) November 18, 2021 As supply chain disruptions continue to impact businesses around the globe, consumers could have a tough time holiday shopping this year — whether due to a lack of inventory, higher prices or both. And given the nearly two years of constant stress and exhaustion around Covid-19, shoppers will be more vulnerable than ever to the marketing tactics retailers use to trick their brains into frantic spending and hoarding. Most of us don't realize it, but our brains are inherently lazy. Due to both resource availability and functional properties, neurons (a.k.a. brain cells) get tired with use. To prevent its own fatigue, the brain takes shortcuts and tries to make quick, "intuitive" judgements rather than long, drawn-out considerations. These quick assessment...